The S3ndoff

ClientVivint, Stance
RoleArt Director, Design, Concept

Retiring NBA legend Dwyane Wade was throwing a party during All-Star weekend, so we partnered with Stance to turn it into a proper sendoff with a little help from James Harden, the rest of the who’s who of the NBA, and the Vivint Indoor Camera. We built and branded a soundproof booth and directed athletes in as they made their entrance. By crafting our experience around something we knew they would want to participate in, it made our job of asking each athlete to record their favorite memories of Dwyane Wade simple.

The black S3NDOFF booth on the venue floor, branded Stance and captured by Vivint SmartHome
Blue-lit S3NDOFF backdrop with a neon sign and the Stance and Vivint logos
Step-and-repeat wall with S3NDOFF, Stance and Vivint logos and a Dwyane Wade playing-card illustration
An athlete seated inside the soundproof booth, seen through the door cutout
Close-up of the booth's layered S3NDOFF lettering with player photos cut into the letters
Additional Credits
Jon LeeCreative Director
Mike HardingWriter, Concept
TJ DerrickDesign
FiftyFilmsProduction

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